Just like the other romanticized media concoctions of Africa to 'western' and/or 'western influenced' audiences around the world, another typification of Africans is the practice of 'witchcraft'. A burgeoning trend in 'western' media outlets, is the progressive building up of a narrative of "increasing witchcraft" violence on the continent, whereby 'witchcraft' may be defined as follows: "defining witch craft as superstitious behavior that would traditionally be considered deviant".